Russian social network VKontakte has unveiled the upcoming ‘dislike’ button, a simple feature that has been cruelly denied to Facebook users despite years of begging. Now Mark Zuckerberg can claim it was a Russian plot all along!
The feature was announced on Wednesday at VK’s Content Day conference in Moscow, and the company thinks it will help “invigorate” the comment section.
VK has answered its users’ prayers with the button, which will appear as an option next to the ‘like’ button on comments, giving users the ability to register disapproval or disagreement without actually leaving a comment of their own. Enough dislikes will turn a comment invisible.