Is your bounce
rate higher than 2%? Then you may be in need of an email verification service
to help you get your list back in shape.

Everywhere you look there’s another company asking for your
email address or running another promotion to get you to subscribe to its
emails. There’s a good reason for this. We are living in the age of email! If
you are like most people, you check your email several times a day. Email lists
are one of the most cost-effective and efficient methods to stay in direct
communication with your customers.

What is email verification?

Your list of email addresses is indispensable – one of the
most valuable assets you have. Within your list is the potential to gain
loyalty, promote your brand and stay in regular contact with your audience.

Like most other things of value, even your email list needs
regular maintenance. You change the oil of your car regularly and hopefully go
to the dentist from time to time. A minimum of once every quarter, you should
use email verification. The process
ensures you communicate only with real human beings, who want to hear from you
and will eventually buy from you.

Bad email addresses you should remove from your list

All email lists will have varying amounts of bad emails. Removing
them improves your list hygiene and allows you to connect with your audience –
by landing in the inbox.

Here are some bad email addresses email verification services
help to remove:

  • complainer emails, known as “abuse emails,” who
    regularly mark newsletters they subscribe to as spam.
  • misspelled – thus invalid – addresses, entered in
    with a letter or number off.
  • catch-all emails, which are somewhat of a
    lottery: some will be perfectly valid, others will bounce. Start by isolating
    them from the others, then consider scoring them.
  • disposable emails, created to last for a short
    period of time. They self-destruct and end up bouncing.
  • abandoned emails – nobody monitors them anymore,
    so they’re only taking up space in your list.

Keeping these bad emails on your list will negatively affect
your sender reputation. So, before you send out another newsletter or campaign,
consider using an email verification system to remove them from your database.

A clean list will greatly increase the likelihood that the
newsletters and promotions you so carefully planned and crafted actually end up
being received by your intended audience.

How do you find the right email verification service?

As stated, we’re living in the age of email. Because of the
prominence of email marketing, more and more senders are realizing the
importance of verifying email addresses. Fortunately, this has resulted in a
lot of companies to fill this need.

However, not all technology is created equal. There are some email
verification services or email checkers that have sought to fill the demand
without offering the quality level you would expect. It’s important to keep
some things in mind when looking for an email verification service.

  • Accuracy. This is the number one
    thing. You want to find a service that is at least 98% accurate.
  • Speed. How long is this going
    to take?  For a list of up to 100,000 addresses, you shouldn’t have to
    wait more than an hour. Of course, if you have millions of email addresses, you
    can expect to wait a few hours.
  • Customer support. If you are new to email
    verification, you may find yourself in need of help. Find an email checker that
    offers 24/7 support.
  • Security. An email verification
    service is a data processor. You want to be sure they are GDPR compliant, which
    means it will keep the data safe during the verification process.
  • Price. Check different
    services and see the one that offers the best value for the investment.

What are the benefits of using email verification?

Some people receive hundreds of emails a day. If your email never lands in the inbox, then it’s as if you never even sent it.

Having a healthy email list increases the score that Internet
Service Providers give all email senders. A bad score can put your sender
reputation in peril and have your email relegated to the spam folder.

It’s also something that pays for itself. Most email
distribution services charge based on the number of emails on your list. That
goes for the invalid email addresses too. Getting the bad or inaccurate emails
off of your list saves you money in the long run. An email list that has been
properly verified will result in a higher return of investment (ROI).

As you can see, email verification is a part of your routine that you simply can’t afford to overlook. Verify your list frequently and be sure to use a reputable email verification service. 

About the Author

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Paul Leslie

Author bio: Paul Leslie is a freelance writer, researcher and interviewer. He has recorded more than 700 interviews distributed via radio and podcasts. He likes watching and rewatching movies and is always down to try a new restaurant.

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