Any produce made in Israeli-occupied West Bank settlements must be labeled as such so that the European consumer isn’t misled by the generic ‘Made in Israel’ tag, a top EU court said in a landmark ruling.

European Union member states must now mark products originating from Israeli settlements, the European Court of Justice (ECJ) ruled on Tuesday. Such labels are to help consumers make informed choices relating to some “ethical considerations,” the ruling reads.

The reasoning is that simply indicating that product is ‘Made in Israel’ – as it is usually done – could be misleading because, in fact, it comes from an occupied territory. Labeling settlement products will now state explicitly that the Jewish state “is present in the territories concerned as an occupying power and not as a sovereign entity.”

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