Whatever you want to say about LinkedIn, it’s hard to deny it’s been successful in cornering a specific segment of the internet. A good segment? Lord no, the worst, but it’s a segment all the same.

Anyway, I very rarely use the social network, but am amused enough by it to keep an eye on its evolution. Specifically, the way its UX design has shifted.

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As haphazard as lots of the design is, there does appear to be a goal: driving up in engagement. That makes sense, but where the real joy comes from is the batshit way this is approached.

“Like what?” I hear you ask.

“Well,” I return, “like the fucking bizarre array of automated message suggestions you get delivered on posts and messages.”

LinkedIn automated message suggestion