The streaming wars have been one of the media and entertainment industry’s hottest topics in 2019. Netflix, a pioneer turned powerhouse in the subscription video on demand (SVOD) world, has been preparing for increased competition from new video platforms, such as Apple TV+ and Disney+. Netflix’s CEO, Reed Hastings, has welcomed competitors saying it’s good for business because “competition grows the industry.” But the reality is that most people won’t subscribe to every single streaming service. Research from Kantar found that the majority of streamers (44 percent) pay for at least two streaming services, and less than a fifth (18…

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